Chapter Summaries. To start a summary paragraph, create a strong opening line that includes the author’s name, title of the piece, what type of work it is, and publication date. 83The Emergence of Trust 7. Why Did Trump Install His Loyalists at the Pentagon Before the Capitol Attack? And those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. But when we do have a sense for the WHY, we expect more.”, “A symbol cannot have any deep meaning until we know WHY it exists in terms bigger than simply to identify the company.”, “For a logo to become a symbol, people must be inspired to use that logo to say something about who they are.”, “If WHAT you do doesn’t prove what you believe, then no one will know what your WHY is and you’ll be forced to compete on price, service, quality, features and benefits; the stuff of commodities.”, “It is not just WHAT or HOW you do things that matters; what matters more is that WHAT and HOW you do things is consistent with your WHY.”, “If a company tries too many times to “seize market opportunities” inconsistent with their WHY over time, their WHY will go fuzzy and their ability to inspire and command loyalty will deteriorate.”, “Achievement comes when you pursue and attain WHAT you want. Simon is also a founder of SinekPartners. People don’t buy WHAT you do, they buy WHY you do it. 1. Energy is easy to see, easy to measure and easy to copy. The Golden Circle 37 4. Cassette 1: Side A. Hannah Baker has sent out a set of tapes to 13 people to explain the 13 reasons why she killed herself. Dos in Writing a Chapter Summary. Charisma is hard to define, near impossible to measure and too elusive to copy. Start your 48-hour free trial to unlock this Chains study guide. Start With Why proposes that “leaders who have had the greatest influence in the world…all think, act, and communicate in the same way – and it’s the complete opposite of what everyone else does.” The author, Simon Sinek, “calls this powerful idea The It Hasn’t Been 2% for 30 Years (Here’s Proof). Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. In this summary, there are a lot of hows and whys, you’s and who’s… it kinda reads like a Dr Seuss book. To start, Sinek describes the turnaround of Continental under the leadership of Gordon Bethune. A summary of Part X (Section1) in Mark Haddon's The Curious Incident of the Dog in the Night-time. Carrots and Sticks 16 PART 2 : AN ALTERNATIVE PERSPECTIVE 3. Only then can the message create any lasting mass-market success.”, “Clarity of purpose, cause or belief is important, but it is equally important that people hear you.”, “For a WHY to have the power to move people it must not only be clear, it must be amplified to reach enough people to tip the scale.”, “A clear sense of WHY sets expectations. They were looking to be the first to cross the South Pole and when building his team, Schackleton didn’t put out an advertisement looking for the best sailors, he built an add at appealed to a specific type of individual who he knew could survive the extremes they would face. It should be to focus on the people who believe what you believe.”, “When we are selective about doing business only with those who believe in our WHY, trust emerges.’, “Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain.”, “When employees belong, they will guarantee your success. When we don’t know an organization’s WHY, we don’t know what to expect, so we expect the minimum—price, quality, service, features—the commodity stuff. Success comes when you are clear in pursuit of WHY you want it.”, “For passion to survive, it needs structure. Every inspiring leader and organization, regardless of size or industry, starts with WHY. WHY does your company exist? Start With Why: How to Present The Golden Circle Stephen Shedletzky. He provided them with performance based pay incentives and broke down the “off-limits” approach to executive “leadership”. Every inspiring leader and organization, regardless of size or industry, thinks, acts and communicates from the inside out. You can motivate people through carrots and sticks, or manipulations. A WHY without the HOWs, passion without structure, has a very high probability of failure.”, “If you give people the right tools, and make them more productive, then everyone, no matter their lot in life, will have an opportunity to achieve their real potential.”, “When people know WHY you do WHAT you do, they are willing to give you credit for everything that could serve as proof of WHY. When they are unclear about your WHY, WHAT you do has no context.”, “Finding WHY is a process of discovery, not invention.”, “There is a difference between running with all your heart with your eyes closed and running with your all your heart with your eyes wide open.”, “When you compete against everyone else, no one wants to help you. Learn exactly what happened in this chapter, scene, or section of The Curious Incident of the Dog in the Night-time and what it means. All great leaders have charisma because all great leaders have clarity of WHY; an undying belief in a purpose or cause bigger than themselves.”, “Charisma has nothing to do with energy; it comes from a clarity of WHY.”, “Regardless of WHAT we do in our lives, our WHY—our driving purpose, cause or belief—never changes.”. They are the ones who start with WHY.”, “If a company does not have a clear sense of WHY then it is impossible for the outside world to perceive anything more than WHAT the company does.”, “When the WHY is absent, imbalance is produced and manipulations thrive. A summary contains the main thesis (or main point of the text), restated in your own words. Start With Why Summary Those who understand “What” might succeed. If you like Start with Why, you may also enjoy the following books: ...and I’ll show you how to live better and work smarter—faster than you ever thought possible. Although these “natural-born leaders” may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. And they won’t be working hard and looking for innovative solutions for you, they will be doing it for themselves.”, “What all great leaders have in common is the ability to find good fits to join their organizations—those who believe what they believe.”, “Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.”, “The role of a leader is not to come up with all the great ideas. How to Structure A Book Summary. Object-Oriented Programming is The Biggest Mistake of Computer Science. Every single company and organization on the planet knows WHAT they do. To start, Sinek describes the turnaround of Continental under the leadership of Gordon Bethune. The book starts with a comparison of the two main ways to influence human behaviour: manipulation and inspiration. Very few people or companies can clearly articulate WHY they do WHAT they do. For transactions that occur an average of once, carrots and sticks are the best way to elicit the desired behavior. Only in that order. Start With Why Summary Start with Why by Simon Sinek is an excellent book on how you can grow a business to the success that has been witnessed by Steve Jobs and others. START WITH WHY – HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION Written in 2009, Start With Why “delves into what is described as a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.” SIMON SINEK Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Since writing a summary consists of omitting minor information, it will always be shorter than the original text. You’ll also want to use an active verb to clearly describe what the author is doing in the piece, such as “arguing,” “claiming,” or “illustrating." You might summarize for several reasons, both in your time as a student and in your life outside of education.Here are some common ones: 1. This part of the book was talking about leaders needing a following and revolved around ‘trust’ as the way to accomplish that. Book Review of Start with Why by Simon Senek and the Lessons Learned by Steven C. Robertson of Robertson Photography. This Is Not Opinion, This Is Biology 52 655. Overview. When a WHY is clear, those who share that belief will be drawn to it and maybe want to take part in bringing it to life. You will also use summaries in more holistic ways, though, incorporating them along with paraphrase, quotation, and your own opinions into more complex pieces of writing. To make this month better than last month? When your WHY goes fuzzy, it becomes much more difficult to maintain the growth, loyalty, and inspiration that helped drive your original success. Your WHY is your purpose, cause or belief. For no other reason than because we want to leave the organization in a better state than we found it?”. Start with why summary is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. How to Write a Summary. Chapter 3 — “Start with Why” — The Golden Circle. If this is approached from a what first, and didn’t know what, your brand/product does not appear authentic since you don’t know “why” you’re doing what you’re doing in the first place! Getting to know your Why will assist your brand to build royalty and when you have a loyal base your business will surely grow. Sinek argues that inspiration is the more powerful and sustainable of the two. In fact, they work so well that they are used everywhere in sales and marketing, and have become the norm in our society. Some companies and people know HOW they do WHAT they do. Here are some examples:• Fear is one of the most powerful forms of manipulation. The ability to inspire those around you and to achieve remarkable things starts with WHY. The lowdown: Find out why you wake up in the morning (in a non-morbid way) with this short summary of Simon Sinek’s Find Your Why. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Assume You Know 11 2. Generally, manipulations work well for one-time transactions (e.g. Start with WHY to create lasting success for your business! “Knowing WHY is essential for lasting success and the ability to avoid being lumped in with others.”, “Knowing your WHY is not the only way to be successful, but it is the only way to maintain a lasting success and have a greater blend of innovation and flexibility.”, “When a WHY goes fuzzy, it becomes much more difficult to maintain the growth, loyalty, and inspiration that helped drive the original success.”, Instead of asking, “WHAT should we do to compete?” you need to ask yourself, “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?”, “No matter where we go, we trust those with whom we are able to perceive common values or beliefs.”, “We are drawn to leaders and organizations that are good at communicating what they believe. “Most businesses today are making decisions based on a set of incomplete or, worse, completely flawed assumptions about what’s driving their business.”, “There are only two ways to influence human behavior: you can manipulate it or you can inspire it.”, “Though positive in nature, aspirational messages are most effective with those who lack discipline or have a nagging fear or insecurity that they don’t have the ability to achieve their dreams on their own (which, at various times for various reasons, is everyone).”, “Peer pressure works not because the majority or the experts are always right, but because we fear that we may be wrong.”, “If a company adds too many novel ideas too often, it can have a similar impact on the product or category as the price game.
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